Tag: marketing
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90 Days to Better: You Must MAKE The Time
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You Must MAKE The Time All too often, Mortgage Originators tell me that they don’t have the time to market or prospect to new clients because they are too busy doing other things such as preapproving clients or working on loans. Too many are allowing other activities to interfere with their #1 job as a…
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90 Days to Better: What Are You Selling?
What Are You Selling? Today we are talking about SALES! A potential customer is buying three things from you, but the order in which they buy these three things may surprise you. Watch this video and think about how you might re-organize your conversations and selling process to get better. #JoinTheCause #90DaysToBetter #TheBorrowSmartTeam #NEOHomeLoans #ChangingTheIndustry
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90 Days to Better: Why I Chose NEO – Part 2
Why I Chose NEO – Part 2 Winning business in this challenging market is critical. In yesterday’s video, I shared the #1 reason why I chose to move myself and my team to NEO Home Loans: A ‘Just Cause’ that I believed in and wanted to help accelerate. Today’s video shares with you my second…
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90 Days to Better: Change Your Conversation
Change Your Conversation Several years ago, I wrote the book, “Mortgages, Money & Life” with the hope of helping families succeed in all three areas mentioned in the title. After helping people with mortgages for years, I started to realize that many families are NOT on track for where they want to be financially either…
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90 Days to Better: Stop Just Selling Debt!
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Stop Just Selling Debt! This topic is something that I have spent most of my career advocating to my team and other Mortgage Professionals. Too many in our industry feel their job is to simply approve people to borrow tons of debt, close that loan, and get paid. However, if you believe you are an…
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90 Days to Better: Is Your Marketing Working?
Is Your Marketing Working? I’ve been studying the book “Marketing Rebellion” by Mark Schaefer, for nearly two years now. It drives home the need for companies to be more “human” going forward. In this video, I’ll share a concept Mark teaches called “Artisanal Marketing” and the importance of representing a brand that people believe in. When…
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90 Days to Better: What Do You Call Yourself?
What do You Call Yourself? What is your job title? Personally, ‘Loan Officer’ brings the wrong connotations to the forefront of one’s mind. What you call yourself effects how you position yourself to clients and partners. For example, ‘Luxury Travel Advisor’ resonates in a completely different, and much better, way than ‘Travel Agent’ does. Find a…
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90 Days To Better: Let’s Get Strategic
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I have found that the key to success in this business is to be strategic about how you view the impact on your clients. When a Mortgage Advisor thinks tactically, that results in the purpose of the customer being to get a sale. Take that thought and get strategic about it: the purpose to get…
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90 Days to Better: Are You Asking for Referrals
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Ask yourself, how much of your business do you get from client referrals? This is important because word of mouth is the best form of advertising. You don’t need to wait until the end of the process to ask for a referral either! No, after the first conversation is not too soon. Hopefully, within that…