Category Archives: Customer Service

Losing Touch With Human Aspect of the Mortgage Business


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Who Decides What is Valuable?

So much is said about the importance of creating value for our customers.  When you are building a career in an overly commoditized industry like the mortgage industry, it’s imperative that loan officers spend a lot of time figuring out … Continue reading

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Greater Confidence Leads to Greater Income

Every client or business partner of yours has certain fears.  Sometimes I call these “2 a.m.” issues, or concerns that keep them up at night.  Obstacles that are in their way and that they are unsure how to overcome them.  … Continue reading

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Traffic is Never an Excuse

I get so sick and tired of hearing excuses.  Don’t you?  I find myself no longer accepting them.  I don’t accept them for myself when things don’t go as planned, so why would I allow others to use them? Excuses … Continue reading

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It’s Not the Business – It’s You

Too many times we hear business owners and sales professionals giving excuses for why they aren’t achieving their goals or why their business is not where they wish it was. Let’s be clear:  don’t confuse the complexities of the business … Continue reading

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It’s Not About the Mortgage!

In the past few weeks, we have been honored to add a slew of great mortgage professionals to our lending team. While this is extremely exciting on its own, it also presents a great opportunity every time we add someone … Continue reading

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Stop Handing Out Three Business Cards

Too often I see sales professionals and business owners, when asked by a client for a recommendation to a professional in another field, hand the client multiple business cards and encourage them to “shop around”.  This is very common in … Continue reading

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