Category Archives: Marketing

Dear Loan Officer: What Is Your Time Worth?

Dear Loan Officer, Some of you may know, that I’m a certified performance coach – that I coach some of the top mortgage professionals around the country – via Todd Duncan’s High Trust coaching group. Todd is also a New … Continue reading

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Dear Loan Officer: What do the Top 1% of Sales People Do Differently?

Dear Loan Officer, There are some misconceptions out there about how to sell most efficiently. Some, dive in head-first with one goal in mind: to close the deal. Still, there are strategies that the Top 1% of salespeople do differently … Continue reading

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Dear Loan Officer: Client Experience

Client service – whether superb or subpar – can seriously affect your customer’s shopping experience. Think about your client experience right now – if you were to charge admission for your customers to opt in – what would your customer … Continue reading

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3 Steps to Keeping Strong Mindset During a Volatile Market

3 Steps to Keeping Strong Mindset During a Volatile Market Continue reading

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Dear Loan Officer: What is Your Mission + Purpose?

Dear Loan Officer: What is Your Mission + Purpose? Continue reading

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Are You Providing Information or Solutions?

Mortgage Loan Officers, are you providing information or solutions? Listen in and learn how to overcome this common marketing faux pas here:

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Are You Providing Information or Solutions?

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Make Your Commission Income Predictable

When you are in a commission-only sales career, there are some things we have to understand: You cannot control the results. You cannot control when a client will finally find that dream home. You cannot control when a prospective client … Continue reading

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Don’t Recruit People You Don’t Know

  Not many things bug me more than getting recruited within minutes of accepting someone’s LinkedIn request. Yes, I probably shouldn’t have accepted that invitation in the first place, but I either didn’t look closely enough at their title before … Continue reading

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It’s Not the Business – It’s You

Too many times we hear business owners and sales professionals giving excuses for why they aren’t achieving their goals or why their business is not where they wish it was. Let’s be clear:  don’t confuse the complexities of the business … Continue reading

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