Tag: marketing
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Dear Loan Officer: What do the Top 1% of Sales People Do Differently?
Dear Loan Officer, There are some misconceptions out there about how to sell most efficiently. Some, dive in head-first with one goal in mind: to close the deal. Still, there are strategies that the Top 1% of salespeople do differently than the other 99%. In my below video, I recap a great article I read…
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Dear Loan Officer: What is Your Mission + Purpose?
Dear Loan Officer: What is Your Mission + Purpose?
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Stop Handing Out Three Business Cards
Too often I see sales professionals and business owners, when asked by a client for a recommendation to a professional in another field, hand the client multiple business cards and encourage them to “shop around”. This is very common in the Realtor®/Loan Officer relationship, but also happens in many other areas of business. Here is…
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Don’t Be Flaky
Recently I had a lunch appointment scheduled with a loan officer, unhappy at her current place of employment and admittedly eager to meet with me to discuss the unique things we are doing and the possibility of joining my mortgage company to help take her business to the next level. The morning of our scheduled…