Is Your Marketing Working?
I’ve been studying the book “Marketing Rebellion” by Mark Schaefer, for nearly two years now. It drives home the need for companies to be more “human” going forward. In this video, I’ll share a concept Mark teaches called “Artisanal Marketing” and the importance of representing a brand that people believe in. When your customers believe in your just cause, they will fight for you and even pay more for your services. Watch and then think of ways you can improve your brand by increasing your value! #90DaysToBetter #TheBorrowSmartTeam #ChangingTheIndustry