Dear Loan Officer: The Law of the Broom

Dear Loan Officer,

In the New York Times’ best-selling book, “High Trust Selling,” Todd Duncan shares the Law of the Broom – to build your business up, you must CLEAN it up. Early on in my career I adopted this concept, and it has been a cornerstone concept for me ever since. I utilize it when coaching my mortgage advisors, and the coaching clients I speak to regularly. Many salespeople only spent a portion of their time selling, because they have to spend the bulk of their time managing the logistics around selling. Below, I delve into how to create boundaries, and how you can delete it, delegate it or automate it. 

I wish you all the best!


About Trevor Hammond

As a veteran of the mortgage industry, Trevor Hammond is the co-author of "Borrow Smart, Retire Rich," a Certified Mortgage Adviser and a founding Faculty Member and Contributor to the National Institute of Financial Education ( And he has provided thousands of homeowners with the clarity and confidence to make smarter decisions when it comes to their mortgages and money. In 2013 he launched an entirely new kind of mortgage company: Aspire Mortgage Group, which is committed to educating and empowering homeowners to increase savings, eliminate bad debt, and safely increase net worth. The specialized group of mortgage professionals at Aspire Mortgage Group have redefined what homeowners should expect from a mortgage company. To learn more about Trevor Hammond and our team of mortgage advisors please visit our website at or email Trevor directly: Aspire Mortgage is a Sierra Pacific Mortgage Partner.
This entry was posted in Balance, Business, Career, Commitment, Fulfillment, Knowledge, Leadership, Learning, Marketing, Money, Priority Management, Sales, Time, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply