Tag: High Trust Selling
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90 Days to Better: Salesperson or Difference Maker?
High Trust Selling by Todd Duncan is one of the best books for mortgage professionals. Read it, study it, teach your team about what it contains. Todd Duncan had been a mentor and coach of mine for many years, I even coach other mortgage professionals for him now! The book has 14 laws that are timeless, but the first…
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Dear Loan Officer: Focus on the 80 Percent!
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Dear Loan Officer, Coming to you with a lesson from Brasada Ranch in Central, OR! I wanted to get a lesson out to you today from a book called Ninja Selling by Larry Kendall. It’s a great book for any sales career, and it addresses mindset, how the brain works and how we are perceived.…
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Dear Loan Officer: The Law of the Scale Part 2
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Dear Loan Officer, Happy Tuesday! Last week I shared about the High Trust Law of the Scale which states, “If you want more business, have fewer clients.” The victory isn’t getting a client to do business with you once, it’s getting a client to never be able to forget about you. Does your customer know that…
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Dear Loan Officer: The Law of the Scale
Dear Loan Officer, Happy Tuesday – I hope this week finds you in good health! This month, I am diving into the… drumroll…. Law of the Scale. The Law of the Scale remits that if you want more business, have fewer clients. Now, I don’t know how you feel when you first hear that. When I…
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Dear Loan Officer: Focus on Your Victories and Learn from Your Failures
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Dear Loan Officer, Everywhere I look, I can see a hurdle, a problem, a stumbling block. Sometimes, things just go wrong, and perhaps continue to go wrong. I recently talked with two dejected Loan Officers who were each dealing with an “ugly” loan transaction. If you are in the mortgage business and have done…
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Dear Loan Officer: Feel Like You Never Have Enough Time?
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I envision everyone reading this nodding and raising their hand. I face this challenge pretty much every day, being a highly motivated, goal-oriented professional. Many of us, are also juggling virtual school for our kids, and working from home during COVID-19. Too often we compile a ridiculous list of things we want to accomplish…
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Pole Pole! A Lesson from Climbing Kilimanjaro
*Repost from November, 2016 Having just gotten back from climbing the highest mountain in all of Africa, I can say that the journey on Mt. Kilimanjaro taught me many lessons. What was the most important one? Set crazy, big goals that scare you and excite you at the same time…then focus on taking one step…
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Dear Loan Officer: Manage Your Energy FIRST
Dear Loan Officer, I’ve been doing some studying on emotional energy. Your thinking. Your feeling. Your vibe so to speak. (Which comes from ‘energy vibrations’.) And how all this impacts our ability to sell, build teams, and lead others. We broadcast energy all around us, every day, to anyone around us. We also receive energy from everyone around…
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Dear Loan Officer: Why It’s Important to Take Time Off (Even in COVID-19 Times)
(This is a repost from March 7, 2017) I’m about to tell you something that will radically transform how you think. In fact, for some of you, it may change everything about how you run your business and life. When I tell you this new way of thinking, I am betting you will react in…
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Dear Loan Officer: Loan vs. Relationship
Dear Loan Officer, I hope this message finds you well! Few would argue with the idea that building relationships is critical to success in our mortgage lending industry. However, with current rates at historic lows and phones ringing off the hook, is it clear that there is no shortage of business for the foreseeable future.…