Dear Loan Officer: High Trust Tuesday!

Dear Loan Officer,

I hope this message finds you well. Walking into this week waving my High Trust flag high! As many of you know, I’m a High Trust coach, and was recently a panelist for the Sales Mastery conference last week, for a panel titled “Implementation for Success”. This week, I’ve been asking my coaching clients what they plan to initiate based on their takeaways from the conference (Attended digitally by 48,000 professionals…!)

High Trust founder Todd Duncan has shared the Law of Diminishing Intent with us in this context, which expresses, the longer you wait to do something you should do now, the greater the odds that you will never actually do it.

Spend some time today thinking through the top “nuggets” that you may have received from Sales Mastery, and please share with us: what are the top 3-5 things that you plan to start on first, as takeaways from Sales Mastery?

I share mine below:


1. HomeBot – We already leverage this as a tool at my branch, but I have some ideas on how to leverage 10x the ROI that we’re getting now from HomeBot

2. Hiring – I plan to keep adding members to our team. When opportunity arrives, its too late to prepare. I’m not worried about “when the market slows down”, and I want to be primed to take advantage of the opportunities that will arise in 2021.

3. Be a Leader, not a Savior – I intend to chew on this concept, to continue practiced awareness on what it means to be a leader.

What might your 3-5 takeaways be? What resonated the most when checking in to Sales Mastery this year?

About Trevor Hammond

As a veteran of the mortgage industry, Trevor Hammond is the co-author of "Borrow Smart, Retire Rich," a Certified Mortgage Adviser and a founding Faculty Member and Contributor to the National Institute of Financial Education ( And he has provided thousands of homeowners with the clarity and confidence to make smarter decisions when it comes to their mortgages and money. In 2013 he launched an entirely new kind of mortgage company: Aspire Mortgage Group, which is committed to educating and empowering homeowners to increase savings, eliminate bad debt, and safely increase net worth. The specialized group of mortgage professionals at Aspire Mortgage Group have redefined what homeowners should expect from a mortgage company. To learn more about Trevor Hammond and our team of mortgage advisors please visit our website at or email Trevor directly: Aspire Mortgage is a Sierra Pacific Mortgage Partner.
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