Dear Loan Officer: What Is Your Time Worth?

Dear Loan Officer,

Some of you may know, that I’m a certified performance coach – that I coach some of the top mortgage professionals around the country – via Todd Duncan’s High Trust coaching group.

Todd is also a New York Time’s best-selling author of “High Trust Selling”, where he outlines 14 laws that are really foundational on how to serve a High Trust selling experience – “laws” that my branch utilizes everyday to serve our clients, and laws that help people around the world to fine-tune their client service methods.

I want to share with you today Todd’s Law #6: The Law of the Hourglass, which contends that you must make your moves before your time runs out.

We are all handed the same 24-hours in a day; the most successful professionals across the country are more productive with the time they put in at work than the rest of the gen pop. But this is NOT an elitist group. We all house the capability to deploy tangible ways to increase our productivity in the day. One of the best ways to look at how you spend your day, would be to calculate your rate per hour. What is your time worth? Below, I dive into how to calculate your hourly rate, and how to operate your business by this principle to create less stress and more efficiency.


I wish you all the best!!


About Trevor Hammond

As a veteran of the mortgage industry, Trevor Hammond is the co-author of "Borrow Smart, Retire Rich," a Certified Mortgage Adviser and a founding Faculty Member and Contributor to the National Institute of Financial Education ( And he has provided thousands of homeowners with the clarity and confidence to make smarter decisions when it comes to their mortgages and money. In 2013 he launched an entirely new kind of mortgage company: Aspire Mortgage Group, which is committed to educating and empowering homeowners to increase savings, eliminate bad debt, and safely increase net worth. The specialized group of mortgage professionals at Aspire Mortgage Group have redefined what homeowners should expect from a mortgage company. To learn more about Trevor Hammond and our team of mortgage advisors please visit our website at or email Trevor directly: Aspire Mortgage is a Sierra Pacific Mortgage Partner.
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