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Tag: High Trust Coach
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Dear Loan Officer: The Law of the Scale Part 2
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Dear Loan Officer, Happy Tuesday! Last week I shared about the High Trust Law of the Scale which states, “If you want more business, have fewer clients.” The victory isn’t getting a client to do business with you once, it’s getting a client to never be able to forget about you. Does your customer know that…
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Dear Loan Officer: Focus on Your Victories and Learn from Your Failures
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Dear Loan Officer, Everywhere I look, I can see a hurdle, a problem, a stumbling block. Sometimes, things just go wrong, and perhaps continue to go wrong. I recently talked with two dejected Loan Officers who were each dealing with an “ugly” loan transaction. If you are in the mortgage business and have done…