Tag: mortgagelending
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Dear Loan Officer: Are You Discussing the 3 Main Areas of Emotion in Finance?
If you are on my e-mail distribution, last week you heard me talk about the importance of selling the problem first. As you continue the sales process, it’s important to remember that your client’s decisions are largely emotional, and not logical. Logic = Conclusions. Emotions = Decisions. A lot of us have the curse of…
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Dear Loan Officer: Client Experience
Client service – whether superb or subpar – can seriously affect your customer’s shopping experience. Think about your client experience right now – if you were to charge admission for your customers to opt in – what would your customer support look like? It’s important to create unique experiences as service providers, especially as you…