Do People Know You?

Missing jigsaw puzzle piece with word KNOWN

As a business owner or commission-only sales professional, your biggest obstacle is obscurity.  If people don’t know you exist, then they aren’t thinking of you when the time comes for your product or service.

When someone complains to me that they don’t have enough business, or are not able to close more deals each month, I confidently explain to them, “It’s never a supply problem; it’s simply a distribution problem.” 

When the housing market crashed, and the mortgage lending world was freezing up, guess what?  People were still in need of mortgages and getting them.  There were real estate agents who made it through those times and increased their market share, while thousands of others gave up and exited the business.

Every day there are people seeking out tax planning advice.  Say what you will about level of expertise at H&R Block, or Re/max, or Quicken Loans, but people know the names.  If they do not know about your tax planning  business, local real estate expertise, or top-notch mortgage advising business…they don’t call you and you don’t get the business.  Does my mortgage company offer a far superior level of expert planning, advice, and partnership for home buyers and real estate professionals?  You bet it does.  But none of that matters if people don’t know me or my company.

What is your game plan for the New Year to eliminate obscurity for you, your team, and your organization?

How will you begin telling the world you exist and how you might be able to help them?

How will you no longer let excuses get in the way of getting new clients to line up for you and ignore other companies?

Obscurity sucks.  Be bigger.  Be bolder.  Get louder.

About Trevor Hammond

Since 1998, Trevor Hammond has helped thousands of families finance their homes and make smart decisions when it comes to their personal finances. Now, as a sought-after mortgage advisor, coach, speaker, and author, Trevor Hammond continues to focus on helping people enjoy more money, less stress, and more life. As the co-author of Borrow Smart, Repay Smart and his 2018 follow up book, Mortgages, Money and Life, Trevor has created unique financial coaching programs and spoken in front of thousands of people on his book concepts ranging from improving cash flow and savings, managing liabilities, to advanced real estate financing strategies for homeowners. His passion for providing financial education and his ability to innovate unique processes that help both clients and originators excel, has led Trevor to become a top producer and build a #1 branch in the country for mortgage lending company Sierra Pacific Mortgage. Whether Trevor is speaking to hundreds of people from the stage, working on his next book or mentoring a Loan Officer one-on-one as a High Trust™ Leader, he is pursuing his greatest passion of all: Coaching.
This entry was posted in Business, Career, Leadership, Marketing, Sales. Bookmark the permalink.

Leave a Reply