As a business owner or commission-only sales professional, your biggest obstacle is obscurity. If people don’t know you exist, then they aren’t thinking of you when the time comes for your product or service.
When someone complains to me that they don’t have enough business, or are not able to close more deals each month, I confidently explain to them, “It’s never a supply problem; it’s simply a distribution problem.”
When the housing market crashed, and the mortgage lending world was freezing up, guess what? People were still in need of mortgages and getting them. There were real estate agents who made it through those times and increased their market share, while thousands of others gave up and exited the business.
Every day there are people seeking out tax planning advice. Say what you will about level of expertise at H&R Block, or Re/max, or Quicken Loans, but people know the names. If they do not know about your tax planning business, local real estate expertise, or top-notch mortgage advising business…they don’t call you and you don’t get the business. Does my mortgage company offer a far superior level of expert planning, advice, and partnership for home buyers and real estate professionals? You bet it does. But none of that matters if people don’t know me or my company.
What is your game plan for the New Year to eliminate obscurity for you, your team, and your organization?
How will you begin telling the world you exist and how you might be able to help them?
How will you no longer let excuses get in the way of getting new clients to line up for you and ignore other companies?
Obscurity sucks. Be bigger. Be bolder. Get louder.