You are the Gift

holidaygiftgivingToo many mortgage professionals spend too much time selling products, interest rates, fees, their company, and even service.

The number one thing that prospective client is choosing to buy is YOU!  YOU are the gift.

And this decision-making process begins from the very first interaction, in the very first few minutes.

The benefits of this are if they DO choose you, the rest is much easier.  On the other hand, if they do NOT choose you, you tend to find yourself attempting to convince that prospective client to work with you/your team/your company.

What could you do to improve your initial experience for those people about to decide between YOU and someone else with similar products, fees, and service?  To make it easier for them to buy YOU?  Because I can guarantee you this:  there is always another Loan Officer with fewer products, higher fees, and inferior service…doing more business than you.

About Trevor Hammond

As a veteran of the mortgage industry, Trevor Hammond is the co-author of "Borrow Smart, Retire Rich," a Certified Mortgage Adviser and a founding Faculty Member and Contributor to the National Institute of Financial Education ( And he has provided thousands of homeowners with the clarity and confidence to make smarter decisions when it comes to their mortgages and money. In 2013 he launched an entirely new kind of mortgage company: Aspire Mortgage Group, which is committed to educating and empowering homeowners to increase savings, eliminate bad debt, and safely increase net worth. The specialized group of mortgage professionals at Aspire Mortgage Group have redefined what homeowners should expect from a mortgage company. To learn more about Trevor Hammond and our team of mortgage advisors please visit our website at or email Trevor directly: Aspire Mortgage is a Sierra Pacific Mortgage Partner.
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