Too many mortgage professionals spend too much time selling products, interest rates, fees, their company, and even service.
The number one thing that prospective client is choosing to buy is YOU! YOU are the gift.
And this decision-making process begins from the very first interaction, in the very first few minutes.
The benefits of this are if they DO choose you, the rest is much easier. On the other hand, if they do NOT choose you, you tend to find yourself attempting to convince that prospective client to work with you/your team/your company.
What could you do to improve your initial experience for those people about to decide between YOU and someone else with similar products, fees, and service? To make it easier for them to buy YOU? Because I can guarantee you this: there is always another Loan Officer with fewer products, higher fees, and inferior service…doing more business than you.
About Trevor Hammond
Since 1998, Trevor Hammond has helped thousands of families finance their homes and make smart decisions when it comes to their personal finances. Now, as a sought-after mortgage advisor, coach, speaker, and author, Trevor Hammond continues to focus on helping people enjoy more money, less stress, and more life.
As the co-author of Borrow Smart, Repay Smart and his 2018 follow up book, Mortgages, Money and Life, Trevor has created unique financial coaching programs and spoken in front of thousands of people on his book concepts ranging from improving cash flow and savings, managing liabilities, to advanced real estate financing strategies for homeowners.
His passion for providing financial education and his ability to innovate unique processes that help both clients and originators excel, has led Trevor to become a top producer and build a #1 branch in the country for mortgage lending company Sierra Pacific Mortgage.
Whether Trevor is speaking to hundreds of people from the stage, working on his next book or mentoring a Loan Officer one-on-one as a High Trust™ Leader, he is pursuing his greatest passion of all: Coaching.
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