I recently returned from an amazing 10-day vacation in Maui with my family.  While there, we made it our mission to eat shave ice every day!

Several days into our trip, we came across Ululani’s Gourmet Hawaiian Shave Ice.  (That’s me in the bright yellow shoes.)

While we were hot and craving our daily treat, we were hesitant to stop here due to the long line of people outside waiting to place their order.  None of the other places we had visited on the island had more than one or two people in line.  But I figured, “Hey, must be something worth waiting for!”

Sure enough, it was worth waiting for.  After nearly 25 minutes in line, we were enjoying the best shave ice we’d had so far on the trip.

Even more interesting (or strategic?) was the signage to read while we waited. Most notably was a bold statement that said, “ALL SHAVE ICE IS NOT CREATED EQUAL”.  Whether it was or wasn’t, this place now had me thinking I was in for something unique and special…before I even had a chance to taste it!

One sign went on to explain, “What makes Ululani’s Shave Ice so Special?”  Even if I didn’t take the time to read the nine supporting bullet points explaining what makes them so special, they were already positioning themselves as the dominant shave ice provider on the island.

Are you worth waiting for?  Or do you still run a business that depends on how fast you respond to new client inquiries?  What are you doing to get people excited about working with you over all other competitors?  How are you uniquely positioning and packaging yourself that goes far beyond your product and paints the picture of a better experience?

If you aren’t worth waiting for yet…what else could be more important for you to begin creating right now?