This question has had a profound impact on my business. It is not easy to answer, especially since I am someone who struggles with “trying to be all things to all people”. But over the years I have gotten more and more clear on the groups of people I am passionate about helping.

From there, my business development and marketing efforts take on greater importance and I’m focused on what brings me greater joy in my work day. I hope this quick coaching video brings some new clarity to you on your journey!

– Trevor Hammond